Abstract: A system and method for displaying furniture in a showroom environment. A plurality of furniture pieces are displayed in a room setting having a plurality of walls to create the impression of a partially enclosed space. Adjacent room settings can have a transparent panel, such as a mesh screen or Plexiglas sheet, placed between them as a divider to simulate a wall, yet still enable the consumer to see through the transparent panel to view the furniture in either room. A large scale photographic image of the furniture in the room setting shows the same furniture pieces in actual use. The photographic image is mounted on a room wall generally behind and in proximity to the displayed furniture. A portal can be positioned at a front end of the room setting to simulate an entryway and to provide separation between other areas of the showroom floor. The portal is a free-standing structure that can be relocated easily.