Abstract: A method for dynamically generating at least one contextual user interface element within a user interface and establishing a connection between a first computing device associated with a user of the user interface and a second computing device associated with a contact center agent includes analyzing, by a user interface display component executing on a first computing device, a uniform resource locator of a web page while a user views the web page on a second computing device. The user interface display component identifies a plurality of support topics, accesses profile data associated with the user, and determines whether the profile data identifies an existing travel reservation. The user interface display component generates a first subset of the plurality of support topics and modifies a user interface displayed by the web page to include a user interface element associated with a support topic in the first subset.