Abstract: A networked system generates virtual identifiers for network entities to identify interactions of these entities with other entities in the network. These virtual identifiers are generated upon detecting trigger events. Upon the detection of an event that triggers the generation of a virtual identifier, the networked system seeks a virtual identifier from an account management system. This virtual identifier serves as a unique identifier associated with the user but that represents an account that the user is authorized to use. The system associates the virtual identifier with aspects of the triggering event, such as the user linked with the trigger event or the event itself. Consequently, when the system detects an interaction bearing the virtual identifier, the system can associate the interaction with the user who initiated the interaction.

Abstract: A method for dynamically generating at least one contextual user interface element within a user interface and establishing a connection between a first computing device associated with a user of the user interface and a second computing device associated with a contact center agent includes analyzing, by a user interface display component executing on a first computing device, a uniform resource locator of a web page while a user views the web page on a second computing device. The user interface display component identifies a plurality of support topics, accesses profile data associated with the user, and determines whether the profile data identifies an existing travel reservation. The user interface display component generates a first subset of the plurality of support topics and modifies a user interface displayed by the web page to include a user interface element associated with a support topic in the first subset.