Abstract: A search system for providing a vertical service connection includes a search word completing unit configured to determine, upon receiving a search word from a user terminal, at least one auto-complete search word corresponding to a currently input search word; a search word matching unit configured to match the at least one auto-complete search word with a vertical service; a display unit configured to cause the display of the at least one auto-complete search word and a vertical service icon; and a vertical service searching unit configured to provide, upon receiving a selection signal indicating selection of the vertical service icon, results of searching content included in the matched vertical service for the at least one auto-complete search word.