Abstract: Systems and methods for user personalization and recommendation schemes that are matched to a user profile and provide a highly personalized, interactive experience for the user on an entertainment platform are disclosed. In one aspect of the invention, the highly personalized and interactive experience is facilitated through information from the user profile comprised of user-inputted information, historical data, and outputs from machine learning engines. In another aspect of the invention, the system is capable of outputting the highly-personalized and interactive recommendations onto a viewing screen while media content is continuously streaming on the same viewing screen.