Abstract: A system and method for educating consumers about an available personal finance option, wherein a long-form infomercial is used to provide information about the personal finance option to consumers. If a consumer is interested in taking advantage of the personal finance option, the consumer can visit a web site, call a telephone number, or otherwise access additional information related thereto. Appropriate steps can be followed to facilitate the consumer's participation in the personal finance option. In an embodiment, the personal finance option can comprise a home equity line of credit, and may further comprise one or more credit cards associated with the home equity line of credit.