Abstract: A display case with shelves for supporting transparent display and dispensing bins, and the display case defines unclosed windows in the front thereof. The bins are supported on the shelves with the front walls thereof forming a closure for the open window and presenting the merchandise in the bins. The bins are generally of L-shape in side elevation having a tall forward hopper portion and a rear dispensing tray portion. The bins may be individually removed for refilling and returned to the display case. The display case and the bins are formed to provide an attractive display of the merchandise.