Abstract: A 2D camera is used to create a 3D full body image. A camera takes one 2D image, an accelerometer is used to calculate camera position, and several computer systems are employed to construct a 3D body model. This may be performed in a non-controlled environment and by the user alone. An automatic segmentation of the 2D image creates special information for 3D model reconstruction. Once the 3D model measurements are extracted, the user has the option to further specify measurements. In one embodiment, the 3D model is shared via cloud and social media, and also used to assist in shopping while ensuring accurate measurements for the user. In another embodiment, the digital model of products designed for the target consumer body is automatically adjusted and shown as a 3D image on the user's body. The 3D model may be shared with businesses for manufacturing using 3D morphology.