Patents Assigned to NEUROFOCUS INC.
  • Publication number: 20090036756
    Abstract: A system determines neuro-response stimulus and stimulus attribute resonance. Stimulus material and stimulus material attributes such as communication, concept, experience, message, images, audio, pricing, and packaging are evaluated using neuro-response data collected with mechanisms such as Event Related Potential (ERP), Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Neuro-response data is analyzed to determine stimulus and stimulus attribute resonance.
    Type: Application
    Filed: July 30, 2008
    Publication date: February 5, 2009
    Applicant: NEUROFOCUS, INC.
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Publication number: 20090036755
    Abstract: A system performs entity and relationship assessment and extraction using neuro-response data such as central nervous system, autonomic nervous system, and effector data. Subjects are exposed to stimulus material and neuro-response data is collected using mechanisms such as Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Data collected is provided to assess and extract entity and relationship formation among individuals, groups, or objects in marketing, advertising, entertainment, and other stimuli.
    Type: Application
    Filed: July 30, 2008
    Publication date: February 5, 2009
    Applicant: NEUROFOCUS, INC.
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Publication number: 20090030717
    Abstract: An intra-modality response synthesizer analyzes and enhances central nervous system, autonomic nervous system, and effector data to evaluate subject response to stimuli. A data collection mechanism obtains response data from a subject exposed to stimuli, such as marketing and entertainment stimuli. The intra-modality response synthesizer analyzes and synthesizes a plurality of modality specific response measures from central nervous system, autonomic nervous system, and effector systems. For example, the intra-modality response synthesizer analyzes response data including neurophysiological data to evaluate the effectiveness of stimuli by analyzing interactions between multiple regions of the brain.
    Type: Application
    Filed: March 26, 2008
    Publication date: January 29, 2009
    Applicant: NEUROFOCUS, INC.
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Publication number: 20090030287
    Abstract: Subjects exposed to stimulus materials such stimulus associated with products and services are provided with incentives to provide response assessments at a point of transaction. The point of transaction has a time and/or location near the point of exposure to the stimulus materials and response collection. In some examples, the point of transaction is associated with a product request, information request, service request, product delivery, information download, service fulfillment, etc. Response data is collected at the point of transaction to more accurately assess user responses to stimulus materials.
    Type: Application
    Filed: June 6, 2008
    Publication date: January 29, 2009
    Applicant: NEUROFOCUS INC.
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy, Ratnakar Dev
  • Publication number: 20090030303
    Abstract: Neuro-response data including Electroencephalography (EEG), Functional Magnetic Resonance Imaging (fMRI) is filtered, analyzed, and combined to evaluate the effectiveness of stimulus materials such as marketing and entertainment materials. A data collection mechanism including multiple modalities such as, Electroencephalography (EEG), Functional Magnetic Resonance Imaging (fMRI), Electrooculography (EOG), Galvanic Skin Response (GSR), etc., collects response data from subjects exposed to marketing and entertainment stimuli. A data cleanser mechanism filters the response data and removes cross-modality interference.
    Type: Application
    Filed: June 6, 2008
    Publication date: January 29, 2009
    Applicant: NEUROFOCUS INC.
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Publication number: 20090030930
    Abstract: A neuro-informatics repository system is provided to allow efficient generation, management, and access to central nervous system, autonomic nervous system, effector data, and behavioral data obtained from subjects exposed to stimulus material. Data collected using multiple modalities such as Electroencephalography (EEG), Electrooculography (EOG), Galvanic Skin Response (GSR), Event Related Potential (ERP), surveys, etc., is stored using a variety of data models to allow efficient querying, report generation, analysis and/or visualization.
    Type: Application
    Filed: May 1, 2008
    Publication date: January 29, 2009
    Applicant: NEUROFOCUS INC.
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Publication number: 20090024475
    Abstract: A stimulus compression device determines neuro-feedback significance corresponding to stimulus material and modifies the stimulus material using neuro-feedback significance measures. For example, the stimulus compression device determines portions of a media stream corresponding to low neuro-feedback significance and removes them from the media stream. Compression of stimulus material may involve removal, modification, repetition, bit rate adjustment, resolution adjustment, etc. Transitions can be smoothed or lengthened to further improve processed stimulus material.
    Type: Application
    Filed: May 1, 2008
    Publication date: January 22, 2009
    Applicant: NEUROFOCUS INC.
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Publication number: 20090024447
    Abstract: Central nervous system, autonomic nervous system, and effector data is measured and analyzed to determine the effectiveness of marketing and entertainment stimuli. A data collection mechanism including multiple modalities such as Electroencephalography (EEG), Electrooculography (EOG), Galvanic Skin Response (GSR), etc., collects response data from subjects exposed to marketing and entertainment stimuli. A data cleanser mechanism filters the response data. The response data is enhanced using intra-modality response synthesis and/or a cross-modality response synthesis.
    Type: Application
    Filed: March 26, 2008
    Publication date: January 22, 2009
    Applicant: NEUROFOCUS, INC.
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Publication number: 20090024049
    Abstract: An cross-modality response synthesizer analyzes and enhances central nervous system, autonomic nervous system, and effector data to a evaluate subject response to stimuli. A data collection mechanism obtains response data from a subject exposed to stimuli, such as marketing and entertainment stimuli. The cross-modality response synthesizer aligns and combines response data from multiple modalities to provide more accurate determinations of the effectiveness of stimuli. For example, facial emotion encoding measures are aligned and combined with electroencephalography (EEG) to enhance the valence of an EEG emotional engagement measure.
    Type: Application
    Filed: March 26, 2008
    Publication date: January 22, 2009
    Applicant: NeuroFocus, Inc.
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Publication number: 20090025023
    Abstract: A system performs program and commercial response monitoring using neuro-response data such as central nervous system, autonomic nervous system, and effector data. Multiple subjects in multiple markets are exposed to programming and commercials and neuro-response data is collected using mechanisms such as Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Data collected is provided for response integration to measure and track multi-market program and commercial response to stimulus materials.
    Type: Application
    Filed: June 6, 2008
    Publication date: January 22, 2009
    Applicant: NeuroFocus Inc.
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Publication number: 20090024449
    Abstract: A system performs habituation analysis using central nervous system, autonomic nervous system, and effector data. Subjects are repeatedly exposed to stimulus material and data is collected using mechanisms such as Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Data collected is analyzed to determine habituation and associated wear-out profiles for stimulus material.
    Type: Application
    Filed: May 16, 2008
    Publication date: January 22, 2009
    Applicant: NEUROFOCUS INC.
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Publication number: 20090024448
    Abstract: A protocol generator and presenter device provides stimuli to a subject to allow analysis of the effectiveness of marketing and entertainment materials. A protocol generator generates presentation parameters such as length of presentation, number of repetitions, number of physiological baselines, etc. The presenter device uses the presentation parameters to elicit responses from a subject that are then measured and analyzed using multiple neurophysiological modalities. Feedback is provided to the protocol generator and presenter device to dynamically update presentation parameters.
    Type: Application
    Filed: March 26, 2008
    Publication date: January 22, 2009
    Applicant: NEUROFOCUS, INC.
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy