Abstract: A top-level domain (TLD) hierarchical routing system comprises a domain name server (DNS) configured to analyze a universal resource locator (URL) top-level domain (TLD) and to route an Internet query to a numerical Internet protocol (IP) destination; a proprietary server Internet-coupled with the numerical Internet protocol (IP) destination, the server configured to analyze one or more second-level domains (SLDs) behind the TLD and further to provide an operative engagement between an Internet user and a value-added service in the form of a software-as-a-service (SaaS) or application software program (ASP) relatable to selected ones of plural SLDs that are licensed or otherwise authorized to use the TLD, thereby to add value to the one or more SLDs and to the one or more users sharing such a ubiquitous Internet-based value-added services platform.