Abstract: A method executed at least in part in a computing device for providing cloud based customer support services includes providing a cloud based service enabling data interchange between participants of a cloud based support service, the participants including customers seeking support on products or services and support personnel from companies providing the products or services. The method further includes associating a subset of the participants with a selected product or service, enabling the customers to initiate a support case for the selected product or service, and enabling the subset of the participants associated with the product or service to communicate in order to resolve the support case.