Abstract: Embodiments are directed to providing a video game environment with interactive advertisement objects configured to provide a game player with an advertisement. If the player reaches a defined game decision point with the game, the interactive advertisement object is displayed or otherwise provided to the player. If the player then activates the interactive advertisement object, an advertisement is provided to the game player for viewing, and a field within a multipart coupon may be filled with a unique code based on identities of the player, the game, and at least one of the advertisements or an advertiser of the advertisement. The player may then redeem the coupon for a product and/or service, where at least a portion of the product/service is charged to the associated advertiser.