Abstract: Methods of allowing an advertiser to contact a remote user are disclosed. As a user interacts with a search engine, the search engine obtains advertisement data related to the user's search requests. The advertisement data can include an advertiser's contact information associated with one or more contact mechanisms, which can be correlated to the mechanisms available to the remote user. Once a common set of mechanisms has been identified; call request links are instantiated for each of the commonly available mechanisms. The remote user can select one of the call request links near an advertisement and submit their contact information for the corresponding contact mechanism. The search engine can send a call request, including the user's contact information, to the advertiser to enable the advertiser to call the remote user back.

Abstract: An online search result formatting system and method. The system receives the results of an online search conducted by a user. A view assignment module selects a view template from a plurality of predefined view templates. A content templating module formats the results per the chosen template. An image request system obtains an image representing each search result from the image generation, delivery, and management system. A content population module prepares the content with the results and images in accordance with the selected view template for ultimate display in the user's graphical user interface. The user may select from among the plurality of predefined view templates to alter the display accordingly.

Abstract: A method for folksonomy weighted searching is provided. The method includes identifying two or more Internet resources associated with a folksonomy. One or more words or phrases are identified in the Internet resources. The words or phrases are weighted based on a frequency of use, and a database is generated associating the words or phrases with at least one of the Internet resources.

Abstract: A system and method for providing, in a networked environment, dynamically changing advertisements in response to a user's instant messaging (IM) exchange. An IM interaction module is operably coupled with an advertisement publishing service and an IM service; a message polling module is operably coupled with the IM interaction module; and an advertisement display module is operably coupled with the message polling module and with an IM client interface. The IM client interface includes at least one area for user IM session message text and at least one area for display of one or more advertisements that are provided by the advertisement publishing service based upon the IM session message text content. Method steps include accepting an IM session request, parsing the IM text message content, requesting advertisements based upon the parsed content, and providing the received advertisements to the user's IM client interface for display.

Abstract: A system and method provides live-interaction between a user and an advertiser or the advertiser's representative. An advertisement and a corresponding live interaction icon is displayed before a user. The user may select the icon to indicate a desire for additional information concerning the advertisement. Upon selection, the system initiates a video-conference session between the user and advertiser for the live exchange of information. During the session the advertiser may provide supplementary content, such as a video or electronic document, for display in the user's browser. The system consists of three dedicated modules that perform the aforementioned method steps.

Abstract: A system and method for providing advertisement lead calling in a networked environment. The system provides an advertisement contact module, a call request module, and a request transmission module. The user views an advertisement that he or she is interested in. An icon, placed proximate the ad by the system, allows the user to request additional information concerning the ad. The system generates a pop-up window in response to the user's request, whereby the user enters his or her contact information. The system then transmits the information request to the advertiser or the advertiser's representative to facilitate contact between the two. The user is notified as to the status of the transmission (pending or complete).