Abstract: A method for tracking patronage of a customer in at least one casino property is described. The method comprises monitoring a wireless handset that determines the location of the customer. The method then proceeds to generate a user profile that comprises user preferences and monitored betting activity associated with the customer and accumulated points stored in a customer account according to a monetary value of the monitored betting activity. Complementary goods or services are determined based on the accumulated points associated with the customer account. A message is sent to the wireless handset associated with the complementary goods or services that is consistent with the user preferences.

Abstract: A system for delivering targeted content to a wireless handset is described. The system comprises a wireless handset communicatively coupled to a network. A user profile associated with the wireless handset comprises at least one user attribute. The system further comprises a content administration interface configured to store an association between a content item and a user attribute. The system further comprises a content delivery module configured to filter stored content items to retrieve content items associated with a user attribute. The content delivery module transmits at least one retrieved content item to the wireless handset via the network. A handset content interface displays the at least one transmitted content item on the wireless handset.

Abstract: A system and method for determining the location of a wireless handset on a premises is described. The system comprises a plurality of beacons and a plurality of sensors associated with the premises. The sensors are configured to detect a radio frequency signal comprising a signal identifier from the beacons. A plurality of virtual reference point fingerprints are generated based on the beacon signal strengths detected by the sensors. The virtual reference points comprise signal strengths for each of the plurality of beacons estimated at intervals throughout the premises. The system further comprises a wireless handset configured to receive a handset fingerprint comprising a signal identifier and a signal strength from the beacons. The location of the wireless handset is determined based on a comparison between the handset fingerprint signal strengths and the signal strengths of a subset of the virtual reference point fingerprints.

Abstract: A system and method for generating a mobile autonomous dynamic graphical user interface is described. An illustrative system comprises a location-capable component, a user preference module, a server, a means for generating a display menu, and a wireless formatting engine. The location-capable component determines a location for a wireless device. The user preference module includes a variety of user preferences. The server selects targeted content based on the user preferences and the location of the wireless device. The selected content includes at least one user selectable menu button. A display menu is generated that includes the user selectable button. The wireless formatting engine formats the display menu and selected content for the wireless device.

Abstract: A method for tracking patronage of a customer in at least one casino property is described. The method comprises monitoring a wireless handset that determines the location of the customer. The method then proceeds to generate a user profile that comprises user preferences and monitored betting activity associated with the customer and accumulated points stored in a customer account according to a monetary value of the monitored betting activity. Complementary goods or services are determined based on the accumulated points associated with the customer account. A message is sent to the wireless handset associated with the complementary goods or services that is consistent with the user preferences.

Abstract: A network based indoor positioning and geofencing system and method is described. Beacons are disposed within a physical premises and each beacon transmits a signal containing identifying information. A networked indoor positioning module receives measured reference points that include a measured beacon identifier and a measured signal strength. The networked indoor positioning module uses the measured reference points to generate calculated signal strength values for at least one detected beacon. At least one geofence is associated with the physical premises and the geofence includes some of the calculated signal strength values. A wireless device receives a beacon identifier and a beacon signal strength, when the wireless device is in or near a geofence associated the physical premises.

Abstract: A system for adjusting a relevance weight value for a content item is described. The system comprises a content delivery module configured to deliver a plurality of content items to a device via a network. The content items are displayed on the device. A content storage module is configured to store a relevance weight value and a location in association with each content item. A location detection module is configured to determine a location of the wireless device. A user provides a feedback input for a content item. The relevance weight value associated with the location and the content item is adjusted according to the feedback input provided.

Abstract: A content management system for associating content with user attributes and delivering targeted content to a wireless handset is described. The content management system comprises a database, a wireless handset, and a terminal. The database is configured to store a plurality of user profiles, a plurality of content items, and a plurality of content connections that connect content items to user profile data. The wireless handset presents a first interface that enables the wireless handset user to create and edit a user profile comprising one or more user attributes. The user profile is stored in the database. The terminal presents a second interface to a content administrator. The second interface enables the content administrator to create and edit content items. The content items are stored in the database. Content connections associate one or more user attributes with a content item.

Abstract: An interactive display system is described. The interactive display system comprises a display, a server and a wireless handset communicatively coupled to a wide area network. The system further comprises at least one transmitter configured to transmit a signal. The wireless handset is configured to receive a signal from the at least one transmitter and send signal strength information for the at least one transmitter to the server. The server is configured to determine whether the wireless handset is within a predefined viewing area of the display. The display is configured to present a content item when the wireless handset is within the predefined viewing area.

Abstract: A context aware relevance engine with a client-driven narrative is presented as a system for serving relevant content that includes a wireless device, a server, a positioning module, a user profile module, a content module, a ranking module, a content delivery module, a wireless device display, and a responsive input is described. The wireless device wirelessly communicates with a network and the wireless device is configured to download a software application module or a web browser.

Abstract: A system and method for generating a mobile autonomous dynamic graphical user interface is described. An illustrative system comprises a location-capable component, a user preference module, a server, a means for generating a display menu, and a wireless formatting engine. The location-capable component determines a location for a wireless device. The user preference module includes a variety of user preferences. The server selects targeted content based on the user preferences and the location of the wireless device. The selected content includes at least one user selectable menu button. A display menu is generated that includes the user selectable button. The wireless formatting engine formats the display menu and selected content for the wireless device.

Abstract: A gaming server system is described, the gaming server system including a verification system, a memory module, a centralized gaming server, and a paytable module. The verification system is configured to access a registration database having registration data for registered users. The memory module is configured to store images corresponding to at least one game outcome, with the images communicated to the network access devices. The paytable module is associated with the centralized gaming server, and it is configured to determine one or more prizes associated with a game outcome. The centralized gaming server is configured to generate at least one random game outcome by random generation at the centralized gaming server, and configured to access the memory module and communicate the images corresponding to the random game outcome to the network access devices.

Abstract: A system and method for delivering content within a boundary is described. The system includes a plurality of beacons, a location positioning module, and a networked component. The beacons transmit a signal containing identifying information. The location positioning module receives the beacon signal data communication from a wireless device. The location positioning module receives measured reference points that include a measured beacon identifier and a measured signal strength. The location positioning module uses the measured reference points to generate calculated signal strength values for at least one detected beacon, wherein some of the calculated signal strength values are associated with a geographic boundary. The location positioning module determines the location of the wireless device by comparing the beacon signal data to the calculated signal strength values.

Abstract: A wireless broadband gaming system and method is described. The wireless broadband gaming system includes a wireless network access device and a gaming system. The gaming system includes a registration database, a verification system, a video server and a gaming server. The video server stores images corresponding to at least one particular game outcome. The gaming server generates a random game output that associates the random game output with at least one particular game outcome. The gaming server communicates the images corresponding to the particular game outcome to the wireless network access device after verifying the wireless network device is a secure device and after verifying the user has registered.