Patents Assigned to Nexstar Broadcasting, Inc.
  • Patent number: 9195995
    Abstract: A system that provides content and/or ad publishers the ability to sell and target content, including “deals,” to mobile devices of users when those users and their mobile devices are located within the defined geographic zone. The content may be targeted and mass distributed to all mobile devices having a registered address within the defined geographic area. The content creator and/or content distributor can manually define the regions where they desire to distribute content by plotting vertices on a map to form a polygon enclosing a geographic region. Regions may be defined by population, retail locations, content and/or ad categories and other relevant criteria. The System User can manage the type of message delivered based upon the time of day and day of the week. Such options provide the content creator with granular management of its content based upon the defined regions established by the content creator and/or content distributor.
    Type: Grant
    Filed: September 5, 2014
    Date of Patent: November 24, 2015
    Assignee: Nexstar Broadcasting, Inc.
    Inventors: Michael Tholkes, David Boike
  • Patent number: 8903426
    Abstract: A system that provides content and/or ad publishers the ability to sell and target content, including “deals,” to mobile devices of users when those users and their mobile devices are located within the defined geographic zone. The content may be targeted and mass distributed to all mobile devices having a registered address within the defined geographic area. The content creator and/or content distributor can manually define the regions where they desire to distribute content by plotting vertices on a map to form a polygon enclosing a geographic region. Regions may be defined by population, retail locations, content and/or ad categories and other relevant criteria. The System User can manage the type of message delivered based upon the time of day and day of the week. Such options provide the content creator with granular management of its content based upon the defined regions established by the content creator and/or content distributor.
    Type: Grant
    Filed: December 30, 2011
    Date of Patent: December 2, 2014
    Assignee: Nexstar Broadcasting, Inc.
    Inventors: Michael Tholkes, David Boike