Abstract: A system and method are described for providing real time approval of credit over a network. The method includes obtaining applicant data from an applicant. The applicant data is analyzed into a form suitable for directly obtaining a credit report from a credit bureau for the applicant. A credit report having credit report data is obtained from a credit bureau for the applicant. It is then determined whether to accept the applicant using the credit report data and it is communicated to the applicant that the applicant has been approved.

Abstract: A system and method are disclosed for online transfer of a balance from a first credit account associated with an account holder to a second credit account associated with the account holder. Account data associated with the first credit account is obtained. The account data comprises at least the financial institution with which the first credit account is held. A determination is made as to whether the financial institution with which the first credit account is held is related to the financial institution with which the second credit account is held. The first credit account is identified as being not eligible for a balance transfer to the second credit account if it is determined that the first credit account is held with a financial institution that is related to the financial institution with which the second credit account is held.

Abstract: A system and method are disclosed for presenting a reason for the rejection of 5 a credit application from an applicant is disclosed. The method includes obtaining a factor from a credit bureau identified as a factor that influences the FICO score assigned to the application by the credit bureau. The factor identified by the credit bureau is mapped to an internal rejection code. A rejection reason is provided that corresponds to the internal rejection code to the applicant.

Abstract: A customized offer is transmitted to an applicant. A requested term is obtained from the applicant and a set of offers is determined for the applicant. An offer is selected from among the set of offers to display to the applicant using the requested term and the selected offer is transmitted to the applicant. Alternatively, a requested term is obtained from an applicant and the requested term is fixed. A set of offers is determined with the fixed requested term. An offer is selected from among the set of offers to display to the applicant and the selected offer is transmitted to the applicant.

Abstract: A system and method are described for providing on line chat help to an applicant. An application identifier and a chat applet are inserted into a web page. The web page is sent to the applicant. The chat applet is configured to determine based on an event that the applicant could benefit from online chat and, upon such determination, to send a request to a chat server for a connection and to include the application identifier with the request.

Abstract: A system and method are described for providing on line chat help to an applicant. An application identifier and a chat applet are inserted into a web page. The web page is sent to the applicant. The chat applet is configured to determine based on an event that the applicant could benefit from online chat and, upon such determination, to send a request to a chat server for a connection and to include the application identifier with the request.