Abstract: Systems and methods for targeted advertising are described. The systems and methods identify a series of events that may be related to a transaction for goods and services. The systems and methods may select at least one future event from the series of events. The systems and methods may generate an account with information about goods and services, and parties to the transaction. The systems and methods may use the information contained in the account about the goods and services and at least one future event as a selection criteria and trigger for sending targeted advertisements to a customer.