Abstract: Examples described herein include an online travel planning method, which may include storing a user travel profile that includes one or more user travel characteristics that relate particularly to a user and receiving from the user over a computer network one or more generalized user travel objectives. In some examples the one or more generalized user travel objectives may include an experiential target or a cultural event. The method may further include identifying and providing to the user over the computer network one or more first particularized travel destinations as a generalized customizable travel plan based upon the one or more generalized user travel objectives and at least one of the one or more user travel characteristics of the user travel profile. The first particularized travel destinations may be based upon and include access to particularized arrangements for travel and accommodation.