Abstract: Method, system, and programs for providing content to a user. In one example, the user is associated with a first user group. At least some information of the user corresponds to a first topic associated with the first user group. A second user group is then determined based on the first topic associated with the first user group. A second topic associated with the second user group is different from the first topic associated with the first user group. Content related to the second topic associated with the second user group is provided to the user.