Abstract: This disclosure provides a television user identity identification method and a television terminal, a two-dimensional code including a local service access address is displayed so that a user terminal accesses the local service access address after scanning the two-dimensional code, the IP of the user terminal accessing the local service is obtained; and the user identity is identified according to the IP. That is, the local service access address is carried by the two-dimensional code, the IP of the user terminal is obtained when a user scans the two-dimensional code to access the local service, and then the device identifier in the router is queried according to the IP, and the identity of the user can be obtained according to the device identifier, thereby solving the problem that the television media cannot effectively obtain the identity of the user and thus cannot perform targeted marketing promotion, resulting in poor television user experience, serious user loss, and so on.

Abstract: A device and a method for monitoring behavior of listening to broadcast comprises a transmitter transmitting a characteristic audio signal which is modulated on a carrier signal; a collector collecting an ambient sound; a detector detecting whether the collected ambient sound contains the characteristic audio signal; and a determiner determining whether a broadcast receiving apparatus receives the broadcasting channel corresponding to frequency of the carrier signal according to the result of the detector.

Abstract: The invention relates to monitoring behavior of listening to broadcast, and it is presented a device and a method for monitoring behavior of listening to broadcast. The device comprises a transmitter transmitting a characteristic audio signal which is modulated on a carrier signal; a collector collecting an ambient sound; a detector detecting whether the collected ambient sound contains the characteristic audio signal; and a determiner determining whether a broadcast receiving apparatus receives the broadcasting channel corresponding to frequency of the carrier signal according to the result of the detector.

Abstract: A method for acquisition of audience rating data of digital television. The method includes: 1) collecting audience information by an acquisition system of audience rating data of digital television, the audience information including individual identification of audiences and individual attribute information corresponding to the individual identification; 2) monitoring data acquisition signals by the acquisition system, collecting appropriate individual identification and individual rating information according to the instructions of the data acquisition signals; and 3) inquiring the individual attribute information of the audiences according to the individual identification, and combining the collected individual rating information and corresponding individual attribute information thereof as a set of original audience rating data for analysis.

Abstract: A method for acquisition of audience rating data of digital television. The method includes: 1) collecting audience information by an acquisition system of audience rating data of digital television, the audience information including individual identification of audiences and individual attribute information corresponding to the individual identification; 2) monitoring data acquisition signals by the acquisition system, collecting appropriate individual identification and individual rating information according to the instructions of the data acquisition signals; and 3) inquiring the individual attribute information of the audiences according to the individual identification, and combining the collected individual rating information and corresponding individual attribute information thereof as a set of original audience rating data for analysis.