Abstract: An apparatus for altering the positioning of a seat belt shoulder strap relative to a user is presented. More specifically, an apparatus is presented whereby alteration of the positioning of a seat belt shoulder strap relative to a user is engendered via direct interaction between an intermediate point of the shoulder strap and a body part of the user. The now disclosed invention seeks to remediate the problem of discomfort caused by the positioning of a seatbelt shoulder strap in relation to a user through the use of an apparatus that alters the positioning of the shoulder strap in relation to a user by force generated through the interaction of the user's body with a means of restraining the shoulder strap.