Abstract: An animal liquid lure dispenser for dispensing lures such as doe urine includes a lure container and an elongate lure flow tube which leads to a lure flow regulator. The regulator is adjustable between a flow stopping setting and one or more fixed flow settings which permit a constant lure flow rate out of the regulator. The dispenser is designed so that the user wears or carries the container with the regulator being at or near ground level.