Abstract: The present invention relates to an advertising system and profit creation method using a metablog web page, in which the personal website and the display target entity of a member are posted on a personal metablog web page, managed by a metablog server 200, when the member subscribes to the metablog server as a member while operating the personal website managed by a web server 100, and which provide some of advertising fees, incurred by posting the display target entity and paid by an advertiser client 300, to the member. Therefore, the present invention is advantageous in that, since all members, who operate personal websites through different web servers, use a metablog web page, new profit can be created in such a way that the members can be paid some of the advertising fees paid by an advertiser client.