Abstract: The invention relates to a method and an apparatus for processing of media data (3), as well as to corresponding management of the processed media data (3). Proceeding from a state of the art that makes it possible to provide media data with additional product and advertising information with regard to selected objects, a system is proposed, within the scope of the invention, which allows processing of media data (3) with current product and advertising information called up in real time, in contrast to the state of the art. This is made possible in that an XML file (4) is generated for a media file to be processed accordingly, in which file the data are compiled not statically, but rather dynamically, for example in the form of links. Furthermore, the system offers dynamic management of the system-related data in the form of tables that are dynamically connected with one another.
Type:
Grant
Filed:
November 21, 2012
Date of Patent:
December 29, 2015
Assignee:
nrichcontent UG
Inventors:
Marc Langner, Ilhan Sakinc, Serjik Margosian Khoygani
Abstract: The invention relates to a method and an apparatus for processing of media data (3), as well as to corresponding management of the processed media data (3). Proceeding from a state of the art that makes it possible to provide media data with additional product and advertising information with regard to selected objects, a system is proposed, within the scope of the invention, which allows processing of media data (3) with current product and advertising information called up in real time, in contrast to the state of the art. This is made possible in that an XML file (4) is generated for a media file to be processed accordingly, in which file the data are compiled not statically, but rather dynamically, for example in the form of links. Furthermore, the system offers dynamic management of the system-related data in the form of tables that are dynamically connected with one another.