Abstract: A system and method for enabling user-controlled interactive online advertisements in typically under-utilized areas of the browser interface. These advertisements are provided in interactive, sliding boxes (Jumpslides), for the purpose of enhancing marketing campaigns. Jumpslides provide 100% exposure of advertisements, and generate user-driven instant progression of multi-slide and multimedia advertisements. Jumpslides enable the usage of borderless and headerless windows for customized advertisements. These windows operate independently of existing browser windows, and appear as non-intrusive multimedia pop-up windows that are fully interactive.