Abstract: An observation platform for coordinators, marketers, advertisers, merchants, retailers, and users to establish, utilize and fulfill an observation campaign suited to verify digital-world implementations surrounding observable, standards, objectives, conditions, rules, guidelines, and/or restrictions for media presentations. The observable data points may be part of an overall strategy in a digital observation campaign established by an observation campaign coordinator. One aspect of this method is determining, with some certainly, that an observed advertisement originated from an advertising campaign. Thus, the advertising observation platform is capable of surveying several media files (e.g., image files, sound files, video files) that are presented as ads within the context of web pages served to browsers of Internet content.

Abstract: Systems, apparatuses, processes, methods, and operations for enabling an observation campaign to be defined and executed. As part of that design and execution, a user's or prospective user's rating may be accessed and used to decide whether to make a specific opportunity or set of opportunities available to a specific user, and/or to process the data received from a certain user in a certain way.

Abstract: Systems, apparatuses, processes, methods and operations for implementing and managing a data collection campaign for data regarding the observation of product or service related information. In some embodiments, the invention is directed to systems, apparatuses, processes, methods, and operations for enabling an observation campaign to be defined and executed. As part of that design and execution, a user's or prospective user's rating may be accessed and used to decide whether to make a specific opportunity or set of opportunities available to a specific user, and/or to process the data received from a certain user in a certain way. In some embodiments, a communication or instruction may be generated and provided to a user/observer participant in an observation campaign requesting that they alter some aspect of the setting or environment in which a product is being sold or offered for sale.

Abstract: Systems, apparatuses, and methods for observing and collecting real-world data about conditions, standards, guidelines, rules and restrictions established by a coordinator of an observation campaign. One embodiment may include a user-based mobile computing device (e.g., a smart phone) configured to execute an observation application to coordinate observing and collecting of real-world data. Further, the system may include an observation server computer configured to send notifications that include one or more opportunities for observations of real-word data to the user-based mobile computing device and configured to receive real world data observed and collected by the user-based mobile computing device. Further yet, the system may include a coordinator-based computing device communicatively coupled to the observation server computer and configured to generate and control a campaign of opportunities sent by the observation server computer.

Abstract: Systems, apparatuses, processes, methods and operations for implementing and managing a data collection for data regarding the observation of product or service related information. In some embodiments, the invention is directed to systems, apparatuses, processes, methods, and operations for enabling an observation campaign to be evaluated, and if desired, modified, based on sales or other data obtained from a merchant or place of business. In some embodiments, a communication or instruction may be generated and provided to a user/observer participant in an observation campaign requesting that they alter some aspect of the setting or environment in which a product is being sold or offered for sale. In some embodiments, such a communication may be provided to a proprietor of a sales location or to a campaign coordinator so that they are aware of a problem with the way a product or service is being marketed or displayed and can take remedial actions if desired.

Abstract: Systems, apparatuses, and methods for improving an observation campaign in response analytical data collected form observations. An observation campaign may be a set of campaign parameters designed to incentivize observers of real-world data to collect and send electronic communication of the collected real-world data to the observation platform. By analyzing the collected real-world data against one or more defined metrics, one or more parameters of the observation campaign may be changed in an effort to improve the collection of the real-world data. Further, the improved set of observation campaign parameters may be used to establish or improve observation campaign templates as well as improving similar bit unrelated observation campaign.

Abstract: Systems, apparatuses, and methods for observing and collecting real-world data about conditions, standards, guidelines, rules and restrictions established by a coordinator of an observation campaign. One embodiment may include a user-based mobile computing device (e.g., a smart phone) configured to execute an observation application to coordinate observing and collecting of real-world data. Further, the mobile computing device may include a communication module configured to send collected real-world data to an observation server computer. Upon verification of the collected real-world data, the observation platform may coordinate compensation to a user of the mobile computing device in exchange for the successful observation and collection of the requested real-world data. Additional observation opportunities may be triggered for observers in response to a successful fulfillment of an opportunity.