Abstract: Systems, methods, and devices provide virtual, three-dimensional, interactive environments with multiple customization layers. A virtual environment platform provides an environment generator engine for generating a computer-generated three-dimensional (3D) space by rendering 3D model and applying one or more surface customizations to the 3D model. Additionally, product models are mapped to one or more virtual surfaces of the 3D model. An avatar customization engine generates a virtual avatar navigable in the computer-generated 3D space. Moreover, the avatar customization engine defines a first set of customization parameters as mutable and a second set of customization parameters as immutable. The system also causes the virtual interactive environment to be presented, at a display of a user device, and receives user input(s) controlling the virtual avatar and selecting at least one product model of the one or more product models. In response, the system presents data associated with the product model.

Abstract: A computer-implemented method includes: receiving, by a computing device, user-specific parameters for generating a virtual environment customized for a user, wherein the virtual environment includes scenery and one or more products associated with the user; generating, by the computing device, the virtual environment with the one or more products displayed within the scenery; presenting, by the computing device, the virtual environment; receiving, by the computing device, user inputs for navigating through the virtual environment; updating, by the computing device, the presentation of the virtual environment based on the user inputs for navigating through the virtual environment; receiving, by the computing device, user inputs for selecting the one or more products within the virtual environment; presenting, by the computing device, information regarding the one or more products; receiving, by the computing device, user inputs for purchasing the one or more products; and processing a purchase for the one or

Abstract: A computer-implemented method includes: receiving, by a computing device, user-specific parameters for generating a virtual environment customized for a user, wherein the virtual environment includes scenery and one or more products associated with the user; generating, by the computing device, the virtual environment with the one or more products displayed within the scenery; presenting, by the computing device, the virtual environment; receiving, by the computing device, user inputs for navigating through the virtual environment; updating, by the computing device, the presentation of the virtual environment based on the user inputs for navigating through the virtual environment; receiving, by the computing device, user inputs for selecting the one or more products within the virtual environment; presenting, by the computing device, information regarding the one or more products; receiving, by the computing device, user inputs for purchasing the one or more products; and processing a purchase for the one or