Abstract: An agent for keeping cut flowers fresh contains a polysaccharide gel, such as gellan gum, dispersed at a concentration of 0.05 wt. % to 1.50 wt. %, into water, and gelatinized. The resultant polysaccharide gel has a gel strength of 50 to 7000.times.10.sup.3 dyn/cm.sup.2. A method for preserving cut flowers using gellan gum and a method for transporting cut flowers having cut stems inserted into the gellan gum are also described.