Abstract: The invention provides an advantageous system and corresponding method for measuring a plurality of aspects of vision. It is a computer-implemented, user-interactive system which can be used by practitioners such as opticians to measure and assess a patient's visual acuity. It comprises a handheld computing device arranged and configured to present at least one optotype to a user (patient) within a gamified environment. This aspect of the invention provides the advantage that it is more easily used by certain types of patients, such as children, the elderly or those suffering from medical/clinical conditions who would typically struggle to use traditional measuring tools.