Abstract: A method and system of conducting an on-line auction of specific products of a product type so that winning bid amounts among the specific products will vary, a wide range of types of buyers will bid and the quantity offered is affected by the number of bidders. The system fixes a set time frame in which all bidding for all specific products of the product type is to occur. For a specific product of the product type a number of bids is fixed sufficient to trigger an end to bidding and offering an additional specific product of the product type. For each specific product a number is randomly selected and used to fix the starting price of the specific product. Bidders are advised the starting price for the specific product, the fixed number of bids for each specific product offered and the set time frame.

Abstract: A system for conducting on-line auctions of products is disclosed. The system comprises (a) a database server system being for storing and providing on demand, information pertaining to a plurality of products to be auctioned, the database server system further being for receiving a number of bids on a product of the plurality of products when the product is auctioned, the number of the bids received being for determining a quantity of the product auctioned; and (b) a plurality of user clients each being operable by a specific user and each being for establishing communication with the database server system, each of the plurality of user clients being for receiving from the database server system information pertaining to the product auctioned and for relaying to the database server system a bid on the product auctioned.