Abstract: A method for measuring influence on a social network is provided. The method includes collecting social network service (SNS) data from an SNS, measuring a user influence index based on user account information among the SNS data and content information associated with the user account information, measuring an attribute influence value for an attribute included in image information based on the image information among the SNS data, measuring a product influence value for product information based on the user influence coefficient and the attribute influence value with respect to content including the product information, and curating the content including the product information based on the product influence value.

Abstract: A method for measuring influence on a social network is provided. The method includes collecting social network service (SNS) data from an SNS, measuring a user influence index based on user account information among the SNS data and content information associated with the user account information, measuring an attribute influence value for an attribute included in image information based on the image information among the SNS data, measuring a product influence value for product information based on the user influence coefficient and the attribute influence value with respect to content including the product information, and curating the content including the product information based on the product influence value.