Abstract: A system and method for targeting, processing, and managing project leads and reports for target marketing products and services through the use of analytics, data mining, and the application of numerical weights to data criteria to determine the projects with the highest probability of requiring a company's products and/or services, with the highest return, and to prioritize and sequence the projects accordingly while enabling real-time analysis, metrics, and workflow management. A user form component provides access to project leads, segregating information through various project stages and allowing the user to launch and access project management forms.