Abstract: Pop-up items are provided which can either be mounted in three-dimensional form on a suitable supporting surface by means of pressure-sensitive adhesive carried by the item or can be affixed to facing panels of a letter or pages of a book. The item may include one or more basepieces plus a pop-up element or a pop-up element alone in the form of one or two panels. When one basepiece is attached, or when mounted between facing panels, upon opening, the pop-up element assumes a three-dimensional configuration as a result of pressure-sensitive adhesive bonding to the surface of a facing panel or page. A variety of methods for the mass production of such pop-up items from a continuous web, e.g., the printed and die-cut web from a web press, facilitate their inexpensive fabrication. These items are preferably marketed or distributed in groups, e.g.

Abstract: An improved method for making promotional pieces wherein a high speed web-press operation results in mass-production of attractive pieces which include three or more interconnected pop-up panels which assume a three-dimensional shape when the outer folder is opened. The preferred method utilizes a plurality of longitudinal slitting and folding steps, together with the application of glue lines in strategic locations, and culminates in the transverse cutting of the continuous moving web to separate each blank in series from the next. A continuous web is preferably longitudinally slit into at least three continuous ribbons which are then manipulated and associated with one another to create an endless series of interconnected pop-up assemblies atop a ribbon consisting of two side-by-side basepieces. In an alternative method, only two ribbons are employed, and pieces having a false backbone are created.

Abstract: Promotional pieces in the form of printed items made from paper or other suitable sheet material are designed for mass production of a web press operation. After die-cutting and adhesive application, a printed continuous web is subjected to a series of manipulating steps of folding and/or severing and/or trimming to produce a folded, continuous web that can be transversely severed into a series of identical items, each including a pop-up assembly located between a pair of basepieces arranged in a folder-like construction. Upon the opening of the folder, a pair of pop-up panels interconnected along a central fold line rise from the planes of the respective basepieces carrying along therewith a placard, which may be a coupon or the like, that is prominently displayed in association with one of the pop-up panels in an attention-attracting mode.

Abstract: Methods for making promotional or advertising pieces containing pop-ups on a web-press by initially printing and die-cutting a continuous web of sheet material to produce an endless series of blanks, each extending transversely across the web and being arranged to create an identical piece or folder containing one or more pop-ups. A suitable adhesive pattern is applied to the web, usually closely following the die-cutting operation which cuts at least one tab and, if desired, contours one or more of the pop-up panels. Each blank contains a pair of front and rear basepieces, a pop-up panel and a tab-containing panel, either one or both of which panels includes an actuator section. Either the tab-containing panel or the tab is adhesively affixed to the undersurface of the pop-up panel, and the other is adhesively attached to the interior surface of the rear basepiece.