Abstract: A geographic map is seeded with location-based service offering in real-time. A whistle for services in a geographic location within the geographic map is monitored. Service providers having characteristics indicative of suitability for timely providing at the geographic location a location-based service identifiable from the location-based service offerings when a whistle event requesting the location-based service is created are alerted. Provisioning of the location-based service provided in response to the whistle for services is tracked.