Abstract: An apparatus method and computer program product for developing and executing NUI applications. The apparatus for developing the NUI application comprising a development platform comprising a design manager for indicating a NUI object and a graphic object, wherein the graphic object is designed to track movements of the NUI object, based on movements of an object captured by a NUI device and associated with the NUI object when the application is executed; an interactive manager for managing interactive actions between the NUI object and the graphic object; and a NUI manager for defining a NUI device to be supported by a computing platform executing the application, wherein the application is developed graphically.