Abstract: The present disclosure provides a system and a method for management of digital media content (DMC). The method includes providing, by a consumer, a token associated with a DMC. The method further includes authenticating the provided token to generate a DMC registration code for the DMC. The method further includes activating a license for the DMC corresponding to the generated DMC registration code. The method further includes triggering an action for a creator of the DMC in response to activation of the license therefor. The method further includes generating an access key for the DMC upon triggering of the action. The method further includes registering the generated access key for the DMC to the consumer.