Abstract: A system and method for accessing resources comprising entering a code on a mobile device, and launching a browser on the mobile device in response to the activation of a web button on the mobile device, wherein the code is automatically used as a resource identifier when the browser launches. A system and method for establishing a data session for a mobile device comprising receiving a request to establish the data session, wherein the request includes a resource identifier code that is an invalid resource identifier, converting the resource identifier code to a valid resource identifier, and establishing the data session between the mobile device and a resource associated with the valid resource identifier.

Abstract: A method and system are disclosed for providing subscriber loyalty and retention techniques These techniques are suitable for mobile devices with small screens and limited keypad communication. This system and method allows mobile subscribers who have been identified as being likely candidates for churning, to efficiently, visually and interactively, review an offer for a mobile service plan better meeting the subscriber's needs. The subscriber can review and execute the offer using the display and interface of a mobile device.