Abstract: The present invention provides systems and methods for testing and assessing preference (e.g., taste preference). In one aspect, various aspects of an individuals taste preferences (e.g., degree an individual likes/dislikes a taste ingredient, degree an individual is willing to pay to keep/exclude a taste ingredient) are tested and assessed. In a further aspect, the taste preferences of a plurality of individuals are tested, assessed, and compared and, optionally, individuals are rewarded for their taste preference(s). Apparatus, computer readable media and systems for implementing the taste preference assessment and provision of rewards are also provided.

Abstract: Described herein are various apparatus and systems useful in sensory discrimination. Through the use of a multi-well sample plate, the high-throughput analysis apparatus and method allow for rapid sensory discrimination of a large number of samples.

Abstract: Described herein are various apparatus and systems useful in sensory discrimination. Through the use of a multi-well sample plate, the high-throughput analysis apparatus and method allow for rapid sensory discrimination of a large number of samples.

Abstract: Provided herein are methods of recording objective responses of a subject to stimuli, and devices and user interfaces (UI) for use therewith. In particular, the present invention provides UIs that allow a user to record objective multivariable responses to stimuli, devices comprising such UIs, and methods of using such UIs and devices to assess the characteristics of a sample or product.

Abstract: Described herein are various apparatus and systems useful in sensory discrimination. Through the use of a multi-well sample plate, the high-throughput analysis apparatus and method allow for rapid sensory discrimination of a large number of samples.