Abstract: In a system and method for flexibly offering on-line promotions to visitors of a website hosted by a server, when a user signs up with the website, the server collects a plurality of user data from the visitor. If a user's data matches predetermined criteria from an advertiser, then online promotions from this advertiser are included in an opt-in window displayed to the user. In some aspects, a bifurcated client/server scripting approach isolates personally identifiable information until or unless a user opts-into an offer or offers. The server dynamically generates pricing information for each advertiser according to a flexible algorithm. The flexible algorithm depends on the type and quality of user requested by the advertiser.
Type:
Grant
Filed:
September 2, 2011
Date of Patent:
October 3, 2017
Assignee:
Opt-Intelligence, Inc.
Inventors:
Joseph Broumand, Marc Golub, Howard Chang
Abstract: A user can visit a website hosted by a web server, sign up with the website, and during signup the user can provide demographic information. That demographic information or a portion thereof can be provided to a promoter server which determines whether that demographic information matches criteria established by third party entities seeking to obtain acceptance of offers from users matching the established criteria. If matching, the promoter server provides an opportunity for the user to accept the matching offer(s). Responsive to receiving an indication of acceptance, the promoter server provides a form to collect information from the user. The information provided by the user in the form can be verified by the promoter server and ultimately provided to the third-party entity responsible for that offer. The promoter server can determine whether the user has already accepted a matching offer and exclude an already accepted offer from being presented again.
Abstract: In a system and method for flexibly offering on-line promotions to visitors of a website hosted by a server, when a user signs up with the website, the server collects a plurality of user data from the visitor. If a user's data matches predetermined criteria from an advertiser, then on-line promotions from this advertiser are included in an opt-in window displayed to the user. The server dynamically generates pricing information for each advertiser according to a flexible algorithm. The flexible algorithm depends on the type and quality of user requested by the advertiser.
Abstract: In a system and method for flexibly offering on-line promotions to visitors of a website hosted by a server, when a user signs up with the website, the server collects a plurality of user data from the visitor. If a user's data matches predetermined criteria from an advertiser, then on-line promotions from this advertiser are included in an opt-in window displayed to the user. The server dynamically generates pricing information for each advertiser according to a flexible algorithm. The flexible algorithm depends on the type and quality of user requested by the advertiser.