Abstract: A method and server for monitoring the physical activities of a mobile device is provided. The server receives descriptive data from a monitor, the descriptive data including a time, a monitor identifier and a device identifier. Additional descriptive data based on the monitor identifier is selected and a profile based on the descriptive data and the additional descriptive data is updated. The profile is further updated based on a time based activity. The additional descriptive data can include classifications and at least one keyword associated with each classification. Each keyword associated with each classification is selected based on a location of the monitor. The profile can be associated with at least one of the device identifier and the monitor identifier. The server can further maintain additional profiles and aggregate the maintained to form a macro profile.

Abstract: Techniques for recommending Web pages or other content sources as candidates for link placement are described. Some embodiments provide a marketing activity support system (“MASS”) configured to recommend candidate Web pages for link placement. Recommending candidate Web pages may include determining multiple Web pages that include or reference one or more keywords that describe some subject matter domain. Recommending candidate Web pages may then further include ranking or ordering at least some of the multiple Web pages based on how many times each of the at least some Web pages references another one of the multiple Web pages. The ordered Web pages may then be presented as recommended candidate sites for link placement.