Patents Assigned to Optimera, LLC
  • Method and system for supporting a real-time auction of digital advertising in online media using an embedded script
    Patent number: 11900422
    Abstract: Methods and systems for automatically determining an auction floor value for an ad insertion field of a user interface that presents digital content are disclosed.
    Type: Grant
    Filed: January 30, 2023
    Date of Patent: February 13, 2024
    Assignee: Optimera, LLC
    Inventor: Keith Candiotti
  • Digital content delivery based on measured viewability of a displayed content insertion field
    Patent number: 11436635
    Abstract: When a server serves web pages and/or software application pages with digital ads to client devices, a system determines viewability scores for individual ad insertion spaces on the pages. The system determines viewability scores for each field based on the time at which at least a threshold percentage or ratio of the field's pixels where viewable and not off-screen or obscured by another open window. The system or the server may then select digital ads to serve to each field based on the field's viewability score.
    Type: Grant
    Filed: April 17, 2020
    Date of Patent: September 6, 2022
    Assignee: Optimera, LLC
    Inventor: Keith Candiotti
  • Digital content delivery based on measured viewability of a displayed content insertion field
    Patent number: 10664867
    Abstract: A system serves web pages and/or software application pages with digital ads to client devices by determining viewability scores for individual ad insertion spaces on the pages. The system determines viewability scores for each field based on the time at which at least a threshold percentage or ratio of the field's pixels where viewable and not off-screen or obscured by another open window. The system then selects digital ads to serve to each field based on the field's viewability score.
    Type: Grant
    Filed: November 14, 2018
    Date of Patent: May 26, 2020
    Assignee: Optimera, LLC
    Inventor: Keith Candiotti
  • Digital content delivery based on measured viewability of a displayed content insertion field
    Patent number: 10643254
    Abstract: A system serves web pages with digital ads to client devices by determining viewability scores for individual ad insertion spaces on the web pages. The system determines viewability scores for each field based on the time at which at least a threshold percentage or ratio of the field's pixels where viewable and not off-screen or obscured by another open window. The system then selects digital ads to serve to each fields based on the field's viewability score.
    Type: Grant
    Filed: June 27, 2017
    Date of Patent: May 5, 2020
    Assignee: Optimera, LLC
    Inventor: Keith Candiotti