Abstract: A method and system of determining a viewership of a media content includes displaying a media content on an outward display device. For each vehicle in a predetermined range of the outward display device, a data packet comprising data from one or more sensors of the vehicle is received. It is determined whether the vehicle is unique based on the data packet. Upon determining from the data packet that the vehicle is unique, a dwell time of the vehicle is determined with respect to the displayed media content on the outward display device.

Abstract: A magnetic adornment assembly for improving aesthetic appeal of an item, such as a personal or commercial item, consists of top and bottom members which can be reversibly magnetically coupled to one another. The personal or commercial item is placed between concentrically aligned top and bottom members such that magnetic attraction between the members is established, thereby securing the magnetic adornment assembly to the personal or commercial item. A decoration layer is provided on an outer viewable surface of the personal or commercial item and may be ornamental or informational.

Abstract: A bird feeder provides a feed hopper constructed concentrically around a vertical central axis and having a plurality of feeding ports evenly distributed around the central axis, and a cable reel mounted to the feed hopper and adapted to store and provide a cable for supporting the bird feeder along the central axis.

Abstract: Disclosed herein is a bird feeder with a guard protecting against contamination of the bird feed contained within the feeder. The feeder comprises a housing that defines a feed chamber. This housing includes a lid, wherein the lid has at least one opening. This opening can be used by birds to access food within the feeder. As mentioned above, the feeder includes a guard. This guard is formed integrally or it can be a separate part attached to the lid near or at an opening. In one aspect, the guard includes an occluding element, wherein this occluding element is in communication with a biasing element. The occluding element has a first position which occludes an opening sufficiently to prevent animals other than certain birds from gaining access to said feed chamber. This occluding element is capable of being movable to a second position by applied external pressure to the occluding element thus permitting access to said chamber.

Abstract: Disclosed herein is a bird feeder comprising one or more tube chambers, a base, top locking device and a guard. This bird feeder allows a consumer to create multiple designs. For example, the guard of the current invention can be formed by one or more units adjacently disposed upon the feeder. The guard is ostensibly designed to prevent squirrels and other animals from accessing the feed chambers and can be configured in many different ways.

Abstract: A device for squirrel-proofing bird feeders includes a flexible covering sheet mounted above or to the upper end of the bird feeder. The sheet is dimensioned and located with respect to the feeder so that when a squirrel attempts to walk on the sheet, the sheet will flex and bend downwardly under the influence of the squirrel's weight. The squirrel will slide off the sheet and with no means or opportunity to grab onto any portion of the sheet or the feeder which it covers.

Abstract: A bird feeding device is provided with a perch which can be adjustably positioned with respect to the feeding opening to selectively accommodate different sizes of birds. The perch is movable toward and away from the feeding opening so that for larger birds the perch is positioned farther from the feeding opening than for smaller birds. The disclosed embodiment also includes a simultaneous heightwise adjustment for the position of the perch so that it is lowered when in its more extended position. Also disclosed is an improved arrangement for attaching the perch and feeding device to the container of the bird feeder. Another aspect of the invention relates to a bird feeder having a storage and feeding tube which is detachably connected to an overhead support by a quick disconnect device which provides for quick and simplified filling of the feed tubes as well as an arrangement which minimizes spilling or loss of bird seed.