Abstract: A method of displaying graphics on a conformation portion of a container, said conformation portion having a non-uniform cross-section therethrough, said method comprising the steps of a) arranging graphics with respect to a planar covering for said conformation portion, said graphics comprising graphics in distorted proportion to compensate for non-uniformity of said conformation portion, and b) performing a process of application in which said planar covering is applied to said conformation portion such that said graphics in distorted proportion appear in normal proportion.