Abstract: An online market management system includes a Role Mapping Server, a Goods Posting Server and Revenue Sharing Server. The Role Mapping Server is configured to map a requester as a participant in a multi-layer and multi-branch growth model. Here, the multi-layer and multi-branch growth model is classified into a root belonging to a first layer, a leaf belonging to a bottom layer, and a branch belonging to an intermediate layer to be disposed between the root and the leaf. The Goods Posting Server is configured to post a good into a Platform. The Revenue Sharing Server is configured to share revenue generated in accordance with a sale of a corresponding good with a posting participant posting the good, a selling participant selling the good and a recruiting participant recruiting the selling participant when the good is sold, based on the multi-layer and multi-branch growth model.