Abstract: This disclosure details the implementation of apparatuses, methods, and systems for a media marketing planning and optimization tool (hereinafter, “MMPO TOOL”). MMPO TOOLs implement a live application whereby users may obtain sales forecast data and media planning information by submitting client specific data, such as historic sales data, media spend data, incentive/promotion data, and/or the like, to the MMPO TOOL.
Type:
Application
Filed:
July 15, 2010
Publication date:
December 20, 2012
Applicant:
Organic, Inc.
Inventors:
Jason E. Harper, Stephen F. Kerho, Jonathan P. Prantner, Joseph P. DiMeglio