Abstract: The invention relates to the provision of the toy. The toy comprising at least one article, a play area and, in certain embodiments, a movement device. The play area can be formed with a magnetically attractive base and walls or portions of the same can be so formed. The article is formed with magnetically attractive material, typically magnets, at spaced locations and the article is formed of flexible material such that movement of the magnets by a magnetic moving force cause flexing and movement of parts of the article. The article can depict, in a model form, an animate character such as a human or animal and the movement allowed by the flexible material improves the realism of the same.