Abstract: A fragrance is supplied in a gel form. The fragrance includes a fragrance oil, alcohol, and a sufficient amount of polymer to increase the viscosity of the oil and alcohol to the point where it will not readily pour from a container.

Abstract: A pull-apart fragrance sampler is provided which may be produced in-line and without the use of pressure sensitive materials. The sampler includes a carrier defining a fold line, barrier applied to the carrier and centered with respect to the fold line such that the fold line divides the barrier into a first half and a second half, and a fragrance sample applied to one of the first and second halves of the barrier. The carrier and barrier are folded over upon themselves along the fold line and a seal is formed around the fragrance sample without the use of pressure sensitive materials to bind the two halves of the sampler together. The seal and barrier define a pocket which will substantially prevent the premature release of said fragrance from the sampler. The seal may be a heat seal, an adhesive seal, or a cohesive seal. The barrier may be an aqueous based curable coating, an organic based curable coating, or a film.