Abstract: Digital video content is processed for delivery over a communications channel by segmenting the digital video content into one or more regions of interest (ROI) in accordance with content signature of the video content and encoding the digital video content in accordance with the ROI segmentation and the communications channel.

Abstract: Network transmission of live digital content from sources to receiving devices is enabled with real-time encoding, customization, and transmission of the live content according to user preferences, receiving device characteristics, network conditions and the like. Content, such as advertising customized to user profile and user location, may be conveniently inserted into the live content. Source-to-screen delay from sources to receiving devices is reduced and channel switching is supported.

Abstract: A set of customizing operations for digital content is determined in accordance with network condition of a current network communication channel between a content server and one or more receiving devices, wherein the digital content is provided by the content server for transport to the receiving device and includes multiple frames of digital video data. The set of customizing operations specify multiple sequences or paths of customized video data in accordance with available video frame rates, and a customized video data sequence is selected from among the specified multiple sequences of customized video data in accordance with estimated received video quality and network condition for each receiving device.