Abstract: A user data-driven method and system for generating position recommendations for content links on a web page is disclosed. The method and system collect user activity data associated with a set of content links positioned in one or more content position boxes of the multiple content position boxes of a web page during an activity window. An engagement measurement associated with a particular content link of the set of content links during the activity window is determined. A performance delta for a particular content link based on the calculated engagement measurement associated with the particular content link is determined. Multiple predicted user engagement measurements associated with moving the particular content link to a plurality of updated positions is determined. The method and system generate content position recommendations associated with the particular content link based on a comparison of the multiple predicted user engagement measurements.
Type:
Grant
Filed:
June 24, 2014
Date of Patent:
January 24, 2017
Assignee:
Outbrain Inc.
Inventors:
Dennis R. Mortensen, Alex Poon, Varun Vijayaraghavan
Abstract: Identifying impressions relating to a target publisher that are related to or derived from a user interaction with a content recommendation source. User activity data for multiple users is collected during an activity window. Based on the collected user activity data, an initial interaction by a user with a source is identified and used to establish a source-related user session beginning at a time of the initial interaction and ending after a session period. A set of impressions (e.g., page views) by the user relating to the target publisher occurring during the user session is identified. The identified set of impressions is associated with the user session. A source-related user activity measurement is calculated based on the identified user sessions and associated impressions occurring during the activity window.
Abstract: Systems and methods for providing content. In one embodiment, a method for providing user access to online content can be provided. The method can include aggregating content from one or more third party webpages; storing at least a portion of the content in at least one data storage device; and when the user requests, via a browser program, a selection of content from the one or more third party webpages, providing the user with access to the stored portion of content.