Abstract: A method and system is provided for the creation and playback of multiple independently produced and distributed media intended for synchronized playback. One embodiment of the invention overcomes variances in independently produced and distributed media that make accurate synchronization impossible today. The system utilizes both authoring and playback processes. During authoring, a relative virtual time code profile is generated based on the original source media in a defined associated media set. The system employs an extensible framework of multiple synchronization recognizers that analyze the source media to generate a relative virtual time code profile for the associated media set. During playback, the system's client can access the relative virtual time code profile to coordinate the synchronized playback of an associated media set. The system generates an absolute time code using the available associated media and the original relative virtual time code profile.