Abstract: Program product, systems, and methods of providing to social network websites advertising and incentives from an electronic retailer, are provided. A system can include a social network website displaying social network content and also displaying a link that reroutes the consumer to an electronic retailer website when the consumer clicks on the link. The system can also include program product for tracking purchase and other information about the consumer by the electronic retailer, and generating a commission for the provider of the social network website based on the tracked information about the consumer. The link can be embedded within the social network content or the link can be part of an advertisement and displayed adjacent the social network content. Also, a product featured in the advertisement can be affiliated with one main subject of the social network content.

Abstract: A system and method providing improved management of product listings on an e-commerce website by allowing sellers to define rules or conditions that automatically adjust a product's listing price based upon a triggering event. The triggering event may be the expiration of a pre-defined time period. The listing price of a product can be automatically reduced in the event that the product does not sell within a certain time frame. Further, sellers are immediately notified of an offer to purchase a listed product.